Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/99031
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Lin, Pearl | - |
| dc.creator | Chu, Jia | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/44558d730 | - |
| dc.language.iso | chi | - |
| dc.language.iso | eng | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Tourism -- Marketing | - |
| dc.subject | China -- Hangzhou | - |
| dc.title | Tonglu Tourism Destination Marketing | GreatCase100 | - |
| dc.type | Others | - |
| dc.type | OER | - |
| dcterms.abstract | This case study discusses how Tonglu City successfully converted the popularity of a TV program into actual economic benefits while promoting the development of the local homestay industry and rural tourism. | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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