Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/99030
| Title: | Hotel Mooncake Promotion | GreatCase100 | Authors: | Lin, Pearl Li, Xin Yi |
Issue Date: | 2023 | Abstract: | This case study discusses how the hotel practice internal marketing strategies, which collaborated with Greentown Group to customize exclusive mooncake gift boxes and promote them to related high-end customers of Greentown. It successfully achieved the mooncake sales target and increased the hotel's revenue. | Keywords: | Hospitality industry -- Marketing Mid-autumn Festival Festivals -- Marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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