Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/99030
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Lin, Pearl | - |
| dc.creator | Li, Xin Yi | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/1j92g791n | - |
| dc.language.iso | chi | - |
| dc.language.iso | eng | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Hospitality industry -- Marketing | - |
| dc.subject | Mid-autumn Festival | - |
| dc.subject | Festivals -- Marketing | - |
| dc.title | Hotel Mooncake Promotion | GreatCase100 | - |
| dc.type | Others | - |
| dc.type | OER | - |
| dcterms.abstract | This case study discusses how the hotel practice internal marketing strategies, which collaborated with Greentown Group to customize exclusive mooncake gift boxes and promote them to related high-end customers of Greentown. It successfully achieved the mooncake sales target and increased the hotel's revenue. | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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