Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/99029
| Title: | Fanta Wild Theme Park | GreatCase100 | Authors: | Huang, Wen Jiao Lin, Pearl |
Issue Date: | 2023 | Abstract: | This case study discusses how Fantawild Theme Park utilized the short videos and fan effects of Tik Tok and successfully created a phenomenon-level event by implementing customized marketing, multi-channel entry, and influencer interaction strategies, thereby increasing its market share in the industry. | Keywords: | Branding (Marketing) Social media Internet marketing Amusement parks -- Marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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