Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/99029
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Huang, Wen Jiao | - |
| dc.creator | Lin, Pearl | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/1g05fc049 | - |
| dc.language.iso | chi | - |
| dc.language.iso | eng | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Branding (Marketing) | - |
| dc.subject | Social media | - |
| dc.subject | Internet marketing | - |
| dc.subject | Amusement parks -- Marketing | - |
| dc.title | Fanta Wild Theme Park | GreatCase100 | - |
| dc.type | Others | - |
| dc.type | OER | - |
| dcterms.abstract | This case study discusses how Fantawild Theme Park utilized the short videos and fan effects of Tik Tok and successfully created a phenomenon-level event by implementing customized marketing, multi-channel entry, and influencer interaction strategies, thereby increasing its market share in the industry. | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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