Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/99028
| Title: | Airbnb-48 Hours Enough to Play | GreatCase100 | Authors: | Lin, Pearl Jin, Jie Tao |
Issue Date: | 2023 | Abstract: | This case study discusses how Airbnb showcased local recommendations from its community and hosts through a 48-hour challenge to create the most suitable accommodation and experience routes for young travelers. The campaign leveraged the personalized travel needs of Generation Z and laid the foundation for Airbnb's market leadership. | Keywords: | Airbnb (Firm) Bed and breakfast accommodations -- Marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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