Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/99028
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Jin, Jie Tao | - |
| dc.creator | Lin, Pearl | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/qj72p7559 | - |
| dc.language.iso | chi | - |
| dc.language.iso | eng | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Bed and breakfast accommodations -- Marketing | - |
| dc.subject | Airbnb (Firm) | - |
| dc.title | Airbnb-48 Hours Enough to Play | GreatCase100 | - |
| dc.type | Others | - |
| dc.type | OER | - |
| dcterms.abstract | This case study discusses how Airbnb showcased local recommendations from its community and hosts through a 48-hour challenge to create the most suitable accommodation and experience routes for young travelers. The campaign leveraged the personalized travel needs of Generation Z and laid the foundation for Airbnb's market leadership. | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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