Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/99027
| Title: | Xi Bei-I Love Oat | GreatCase100 | Authors: | Lin, Pearl Song, Shu Xuan |
Issue Date: | 2023 | Abstract: | This case study discusses how Xi Bei Oat Noodle Village attracted many consumers by innovating their specialty products and turning Valentine's Day into their exclusive holiday, successfully creating a connection between the brand and consumers. | Keywords: | Valentine's Day Restaurants -- Marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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