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http://hdl.handle.net/10397/99025
| Title: | Disney Cruises | GreatCase100 | Authors: | Lin, Pearl He, Hui |
Issue Date: | 2023 | Abstract: | This case study analyzes how Disney Cruise leveraged its advantages and innovative marketing strategies to release creative videos that attracted widespread attention. As a result, Disney Cruise Line achieved a good performance with $1.6 billion in revenue and $400 million in net profit in the 2019. | Keywords: | Cruise lines -- Marketing Disney Cruise Line |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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