Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/99025
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Lin, Pearl | - |
| dc.creator | He, Hui | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/z029p520c | - |
| dc.language.iso | chi | - |
| dc.language.iso | eng | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Cruise lines -- Marketing | - |
| dc.subject | Disney Cruise Line | - |
| dc.title | Disney Cruises | GreatCase100 | - |
| dc.type | Others | - |
| dc.type | OER | - |
| dcterms.abstract | This case study analyzes how Disney Cruise leveraged its advantages and innovative marketing strategies to release creative videos that attracted widespread attention. As a result, Disney Cruise Line achieved a good performance with $1.6 billion in revenue and $400 million in net profit in the 2019. | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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