Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/99022
| Title: | Sofitel Jinan Silver Plaza Hotel | GreatCase100 | Authors: | Lin, Pearl Wang, Jing |
Issue Date: | 2023 | Abstract: | This case study discusses how Sofitel Jinan Silver Plaza Hotel created distinctive and personalized cultural products by leveraging traditional Chinese festivals such as Dragon Boat and Mid-Autumn. This helped the hotel to establish new revenue channels and achieve a breakthrough, generating a revenue of 2.6 million yuan with a 20% year-on-year growth, making it a leader in the hotel industry's integration of culture and tourism. | Keywords: | Festivals -- Marketing Hospitality industry -- Marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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