Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/99022
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Lin, Pearl | - |
| dc.creator | Wang, Jing | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/rv042t566 | - |
| dc.language.iso | chi | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Festivals -- Marketing | - |
| dc.subject | Hospitality industry -- Marketing | - |
| dc.title | Sofitel Jinan Silver Plaza Hotel | GreatCase100 | - |
| dc.type | Others | - |
| dc.type | OER | - |
| dcterms.abstract | This case study discusses how Sofitel Jinan Silver Plaza Hotel created distinctive and personalized cultural products by leveraging traditional Chinese festivals such as Dragon Boat and Mid-Autumn. This helped the hotel to establish new revenue channels and achieve a breakthrough, generating a revenue of 2.6 million yuan with a 20% year-on-year growth, making it a leader in the hotel industry's integration of culture and tourism. | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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