Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/99021
| Title: | “The Tastes of Hong Kong” Marriott International Hotel Group Accommodation Experience Program | GreatCase100 | Authors: | Shi, Lei Lin, Pearl |
Issue Date: | 2023 | Abstract: | This case study discusses Marriott Hotel Group's implementation of a food-themed accommodation experience program, which allows visitors to discover the most authentic local snacks and exciting stories from a new perspective of Hong Kong. This program increased customer satisfaction, the hotel's occupancy rate, and overall revenue through word-of-mouth promotion. | Keywords: | Food service -- Marketing Hospitality industry -- Marketing China -- Hong Kong |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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