Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/99021
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Shi, Lei | - |
| dc.creator | Lin, Pearl | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/qr46r1306 | - |
| dc.language.iso | chi | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Food service -- Marketing | - |
| dc.subject | Hospitality industry -- Marketing | - |
| dc.subject | China -- Hong Kong | - |
| dc.title | “The Tastes of Hong Kong” Marriott International Hotel Group Accommodation Experience Program | GreatCase100 | - |
| dc.type | Others | - |
| dc.type | OER | - |
| dcterms.abstract | This case study discusses Marriott Hotel Group's implementation of a food-themed accommodation experience program, which allows visitors to discover the most authentic local snacks and exciting stories from a new perspective of Hong Kong. This program increased customer satisfaction, the hotel's occupancy rate, and overall revenue through word-of-mouth promotion. | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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