Welcome back : repeat visitation and tourist wellbeing

Abstract

Although repeat visitation is professed as a desirable phenomenon in studies on destination loyalty, there is limited explicit consideration of well-being as a psychological outcome for repeat visitors. Consequently, this research explores the intersection between repeat visitation and the well-being of repeat visitors to Fiji. Drawing from in-depth semi-structured interviews, findings highlight the fundamental importance of repeat visitation and familiarity in enhancing individual well-being. Consistent with the core tenets of the Self-Determination Theory, a conceptual framework is proposed that shows the contribution of autonomy, relatedness and competence to restorative tourism experiences for repeat travellers. Future research should draw on established well-being models in positive psychology to further elucidate the underlying dimensions contributing to repeat visitors' well-being.