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http://hdl.handle.net/10397/98512
| Title: | Heart Throbbing Ireland | GreatCase100 | Authors: | Li, Meng Hui Lin, Pearl |
Issue Date: | 2023 | Abstract: | Tourism Ireland successfully promoted the "Heart Throbbing Ireland" campaign through thematic marketing and visitor biometric data to attract more visitors to niche areas and outdoor activities. | Keywords: | Tourism -- Marketing Tourism Ireland |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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