Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/98512
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dc.creatorLi, Meng Hui-
dc.creatorLin, Pearl-
dc.identifier.urihttps://oer.lib.polyu.edu.hk/concern/works/5q47rp18c-
dc.language.isochi-
dc.publisherHong Kong Polytechnic University-
dc.subjectTourism -- Marketing-
dc.subjectTourism-
dc.subjectIreland-
dc.titleHeart Throbbing Ireland | GreatCase100-
dc.typeOthers-
dc.typeOER-
dcterms.abstractTourism Ireland successfully promoted the "Heart Throbbing Ireland" campaign through thematic marketing and visitor biometric data to attract more visitors to niche areas and outdoor activities.-
dcterms.issued2023-
Appears in Collections:Open Educational Resources
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