Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98512
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Li, Meng Hui | - |
| dc.creator | Lin, Pearl | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/5q47rp18c | - |
| dc.language.iso | chi | - |
| dc.language.iso | eng | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Tourism | - |
| dc.subject | Ireland | - |
| dc.subject | Tourism -- Marketing | - |
| dc.title | Heart Throbbing Ireland | GreatCase100 | - |
| dc.type | Case Study | - |
| dc.type | OER | - |
| dcterms.abstract | Tourism Ireland successfully promoted the "Heart Throbbing Ireland" campaign through thematic marketing and visitor biometric data to attract more visitors to niche areas and outdoor activities. | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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