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http://hdl.handle.net/10397/98508
| Title: | China Tourism Group RV Travel | GreatCase100 | Authors: | Wu, Ming Yuan Lin, Pearl |
Issue Date: | 2023 | Abstract: | The case of China Tourism Group's RV travel demonstrates a good marketing performance by connecting the tourism resources of multiple provinces and cities through the live broadcast of social platforms. | Keywords: | Hospitality industry -- Marketing Hotels -- Marketing Recreational vehicle camping Target marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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