Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/98508
DC FieldValueLanguage
dc.creatorLin, Pearl-
dc.creatorWu, Ming Yuan-
dc.identifier.urihttps://oer.lib.polyu.edu.hk/concern/works/5138jf399-
dc.language.isochi-
dc.language.isoeng-
dc.publisherHong Kong Polytechnic University-
dc.subjectHotels -- Marketing-
dc.subjectRecreational vehicle camping-
dc.subjectTarget marketing-
dc.subjectHospitality industry -- Marketing-
dc.titleChina Tourism Group RV Travel | GreatCase100-
dc.typeCase Study-
dc.typeOER-
dcterms.abstractThe case of China Tourism Group's RV travel demonstrates a good marketing performance by connecting the tourism resources of multiple provinces and cities through the live broadcast of social platforms.-
dcterms.issued2023-
Appears in Collections:Open Educational Resources
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