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http://hdl.handle.net/10397/98505
| Title: | Crowne Plaza Chengdu West | GreatCase100 | Authors: | Zhang, Fei Lin, Pearl |
Issue Date: | 2023 | Abstract: | The Crowne Plaza Chengdu West case demonstrates how a new product was developed through a cross-border and sustainable marketing approach. | Keywords: | Strategic alliances (Business) Hotels -- Marketing Target marketing Family vacations Hospitality industry -- Marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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