Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/98505
DC FieldValueLanguage
dc.creatorLin, Pearl-
dc.creatorZhang, Fei-
dc.identifier.urihttps://oer.lib.polyu.edu.hk/concern/works/5m60qs23q-
dc.language.isochi-
dc.publisherHong Kong Polytechnic University-
dc.subjectStrategic alliances (Business)-
dc.subjectHospitality industry -- Marketing-
dc.subjectHotels -- Marketing-
dc.subjectFamily vacations-
dc.subjectTarget marketing-
dc.titleCrowne Plaza Chengdu West | GreatCase100-
dc.typeOthers-
dc.typeOER-
dcterms.abstractThe Crowne Plaza Chengdu West case demonstrates how a new product was developed through a cross-border and sustainable marketing approach.-
dcterms.issued2023-
Appears in Collections:Open Educational Resources
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