Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98504
| Title: | Nanjing Street Stall | GreatCase100 | Authors: | Lin, Pearl Cheng, Yujun |
Issue Date: | 2023 | Abstract: | The case of Nanjing Street Stall demonstrates the successful inheritance and promotion of Nanjing's traditional food culture through joint marketing. At the same time, it has used online social media to promote its brand culture and attract young consumers. | Keywords: | China -- Nanjing (Jiangsu Sheng) Restaurants -- Marketing Hospitality industry -- Marketing Food habits |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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