Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98504
| Title: | Nanjing Street Stall | GreatCase100 | Authors: | Cheng, Yujun Lin, Pearl |
Issue Date: | 2023 | Abstract: | The case of Nanjing Street Stall demonstrates the successful inheritance and promotion of Nanjing's traditional food culture through joint marketing. At the same time, it has used online social media to promote its brand culture and attract young consumers. | Keywords: | Restaurants -- Marketing China -- Nanjing (Jiangsu Sheng) Food habits Hospitality industry -- Marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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