Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98504
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Cheng, Yujun | - |
| dc.creator | Lin, Pearl | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/sf268543x | - |
| dc.language.iso | chi | - |
| dc.language.iso | eng | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Restaurants -- Marketing | - |
| dc.subject | China -- Nanjing (Jiangsu Sheng) | - |
| dc.subject | Food habits | - |
| dc.subject | Hospitality industry -- Marketing | - |
| dc.title | Nanjing Street Stall | GreatCase100 | - |
| dc.type | Case Study | - |
| dc.type | OER | - |
| dcterms.abstract | The case of Nanjing Street Stall demonstrates the successful inheritance and promotion of Nanjing's traditional food culture through joint marketing. At the same time, it has used online social media to promote its brand culture and attract young consumers. | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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