Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98501
| Title: | The Starry Town at the Foot of the Great Wall- Gubei Water Town | GreatCase100 | Authors: | Li, Long Zhou Lin, Pearl |
Issue Date: | 2023 | Abstract: | The case of Gubei Water Town demonstrates creating a starry town at the foot of the Great Wall based on product innovation and integrated marketing theory, backed by the Simatai Great Wall culture. | Keywords: | Tourism -- Marketing China -- Beijing Tourism |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
Access
View full-text via https://oer.lib.polyu.edu.hk/concern/works/qj72p7541
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.