Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98501
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Li, Long Zhou | - |
| dc.creator | Lin, Pearl | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/qj72p7541 | - |
| dc.language.iso | chi | - |
| dc.language.iso | eng | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | China -- Beijing | - |
| dc.subject | Tourism | - |
| dc.subject | Tourism -- Marketing | - |
| dc.title | The Starry Town at the Foot of the Great Wall- Gubei Water Town | GreatCase100 | - |
| dc.type | Case Study | - |
| dc.type | OER | - |
| dcterms.abstract | The case of Gubei Water Town demonstrates creating a starry town at the foot of the Great Wall based on product innovation and integrated marketing theory, backed by the Simatai Great Wall culture. | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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