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http://hdl.handle.net/10397/98500
| Title: | Da Dong Roast Duck | GreatCase100 | Authors: | Lin, Pearl Yang, Yan Di |
Issue Date: | 2023 | Abstract: | The case of Da Dong Roast Duck demonstrates the establishment of an excellent corporate image through various marketing strategies such as product innovation, Internet promotion, and internal marketing, which consequently explored more potential consumers. | Keywords: | Restaurants -- Marketing Hospitality industry -- Marketing China -- Beijing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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