Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98500
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Lin, Pearl | - |
| dc.creator | Yang, Yan Di | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/b8515n93b | - |
| dc.language.iso | chi | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Restaurants -- Marketing | - |
| dc.subject | Hospitality industry -- Marketing | - |
| dc.subject | China -- Beijing | - |
| dc.title | Da Dong Roast Duck | GreatCase100 | - |
| dc.type | Others | - |
| dc.type | OER | - |
| dcterms.abstract | The case of Da Dong Roast Duck demonstrates the establishment of an excellent corporate image through various marketing strategies such as product innovation, Internet promotion, and internal marketing, which consequently explored more potential consumers. | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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