Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98499
| Title: | Hotel Innovative Product | GreatCase100 | Authors: | Lin, Zhan Yu Lin, Pearl |
Issue Date: | 2023 | Abstract: | The case of Pullman Hotel Zhoushan has demonstrated that the hotel industry should pay attention to policy and market dynamics, adjust product and marketing strategies promptly, and find new target markets. | Keywords: | Hospitality industry -- Marketing COVID-19 (Disease) -- Economic aspect Hotels -- Marketing Target marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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