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http://hdl.handle.net/10397/98499
| Title: | Hotel Innovative Product | GreatCase100 | Authors: | Lin, Pearl Lin, Zhan Yu |
Issue Date: | 2023 | Abstract: | The case of Pullman Hotel Zhoushan has demonstrated that the hotel industry should pay attention to policy and market dynamics, adjust product and marketing strategies promptly, and find new target markets. | Keywords: | Hotels -- Marketing Target marketing COVID-19 (Disease) -- Economic aspect Hospitality industry -- Marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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