Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98499
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Lin, Zhan Yu | - |
| dc.creator | Lin, Pearl | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/td96k3106 | - |
| dc.language.iso | chi | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Hospitality industry -- Marketing | - |
| dc.subject | COVID-19 (Disease) -- Economic aspect | - |
| dc.subject | Hotels -- Marketing | - |
| dc.subject | Target marketing | - |
| dc.title | Hotel Innovative Product | GreatCase100 | - |
| dc.type | Others | - |
| dc.type | OER | - |
| dcterms.abstract | The case of Pullman Hotel Zhoushan has demonstrated that the hotel industry should pay attention to policy and market dynamics, adjust product and marketing strategies promptly, and find new target markets. | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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