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http://hdl.handle.net/10397/98498
| Title: | Holiday Inn Express | GreatCase100 | Authors: | Lin, Qun Lin, Pearl |
Issue Date: | 2023 | Abstract: | The Holiday Inn Express case demonstrates how short videos, offline sharing sessions, and diversified activities have established a close emotional bond with the target group. | Keywords: | Branding (Marketing) Internet marketing Hotels -- Marketing Social media Hospitality industry -- Marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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