Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98498
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Lin, Qun | - |
| dc.creator | Lin, Pearl | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/2f75r8412 | - |
| dc.language.iso | chi | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Hospitality industry -- Marketing | - |
| dc.subject | Branding (Marketing) | - |
| dc.subject | Hotels -- Marketing | - |
| dc.subject | Internet marketing | - |
| dc.subject | Social media | - |
| dc.title | Holiday Inn Express | GreatCase100 | - |
| dc.type | Others | - |
| dc.type | OER | - |
| dcterms.abstract | The Holiday Inn Express case demonstrates how short videos, offline sharing sessions, and diversified activities have established a close emotional bond with the target group. | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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