Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98498
| Title: | Holiday Inn Express | GreatCase100 | Authors: | Lin, Qun Lin, Pearl |
Issue Date: | 2023 | Abstract: | The Holiday Inn Express case demonstrates how short videos, offline sharing sessions, and diversified activities have established a close emotional bond with the target group. | Keywords: | Hospitality industry -- Marketing Branding (Marketing) Hotels -- Marketing Internet marketing Social media |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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