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http://hdl.handle.net/10397/98497
| Title: | Maofeng Mountain | GreatCase100 | Authors: | Chen, Ai Man Lin, Pearl |
Issue Date: | 2023 | Abstract: | The Guangzhou Moufeng Mountain case demonstrates the success of opening market awareness and attracting the attention of professional outdoor sports enthusiasts and the public by combining charitable donations and the support of outdoor event sponsors to achieve specific market and economic benefits. | Keywords: | Fund raising -- Marketing | Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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