Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98497
DC Field | Value | Language |
---|---|---|
dc.creator | Chen, Ai Man | - |
dc.creator | Lin, Pearl | - |
dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/ng451j006 | - |
dc.language.iso | chi | - |
dc.publisher | Hong Kong Polytechnic University | - |
dc.subject | Fund raising -- Marketing | - |
dc.title | Maofeng Mountain | GreatCase100 | - |
dc.type | Others | - |
dc.type | OER | - |
dcterms.abstract | The Guangzhou Moufeng Mountain case demonstrates the success of opening market awareness and attracting the attention of professional outdoor sports enthusiasts and the public by combining charitable donations and the support of outdoor event sponsors to achieve specific market and economic benefits. | - |
dcterms.issued | 2023 | - |
Appears in Collections: | Open Educational Resources |
Access
View full-text via https://oer.lib.polyu.edu.hk/concern/works/ng451j006
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.