Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98495
| Title: | Fliggy Japan Kyushu Promotion | GreatCase100 | Authors: | Ma, Yun Lin, Pearl |
Issue Date: | 2023 | Abstract: | The case of Fliggy and JR Kyushu campaign with Kyushu mini-train and cherry blossoms inspired young users to identify with the value of Kyushu tourism and increased the impact on the destination. | Keywords: | Japan -- Kyūshū Region Tourism -- Marketing Tourism |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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