Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/98495
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dc.creatorMa, Yun-
dc.creatorLin, Pearl-
dc.identifier.urihttps://oer.lib.polyu.edu.hk/concern/works/47429961f-
dc.language.isochi-
dc.publisherHong Kong Polytechnic University-
dc.subjectJapan -- Kyūshū Region-
dc.subjectTourism -- Marketing-
dc.subjectTourism-
dc.titleFliggy Japan Kyushu Promotion | GreatCase100-
dc.typeOthers-
dc.typeOER-
dcterms.abstractThe case of Fliggy and JR Kyushu campaign with Kyushu mini-train and cherry blossoms inspired young users to identify with the value of Kyushu tourism and increased the impact on the destination.-
dcterms.issued2023-
Appears in Collections:Open Educational Resources
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