Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/98495
DC FieldValueLanguage
dc.creatorMa, Yun-
dc.creatorLin, Pearl-
dc.identifier.urihttps://oer.lib.polyu.edu.hk/concern/works/47429961f-
dc.language.isochi-
dc.publisherHong Kong Polytechnic University-
dc.subjectJapan -- Kyūshū Region-
dc.subjectTourism -- Marketing-
dc.subjectTourism-
dc.titleFliggy Japan Kyushu Promotion | GreatCase100-
dc.typeOthers-
dc.typeOER-
dcterms.abstractThe case of Fliggy and JR Kyushu campaign with Kyushu mini-train and cherry blossoms inspired young users to identify with the value of Kyushu tourism and increased the impact on the destination.-
dcterms.issued2023-
Appears in Collections:Open Educational Resources
Access
View full-text via https://oer.lib.polyu.edu.hk/concern/works/47429961f
Show simple item record

Page views

20
Citations as of Jul 21, 2024

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.