Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98494
| Title: | Cirque du Soleil | GreatCase100 | Authors: | Lin, Pearl Huang, Wei |
Issue Date: | 2023 | Abstract: | The case of Cirque du Soleil shows how the branding of X Fantasy Land was successfully built through co-marketing, online pre-sales, and other strategies, creating record sales results. | Keywords: | Strategic alliances (Business) Hospitality industry -- Marketing Hotels -- Marketing Cirque du Soleil |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
Access
View full-text via https://oer.lib.polyu.edu.hk/concern/works/rx913q308
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.