Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98494
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Lin, Pearl | - |
| dc.creator | Huang, Wei | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/rx913q308 | - |
| dc.language.iso | chi | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Strategic alliances (Business) | - |
| dc.subject | Hospitality industry -- Marketing | - |
| dc.subject | Hotels -- Marketing | - |
| dc.subject | Cirque du Soleil | - |
| dc.title | Cirque du Soleil | GreatCase100 | - |
| dc.type | Others | - |
| dc.type | OER | - |
| dcterms.abstract | The case of Cirque du Soleil shows how the branding of X Fantasy Land was successfully built through co-marketing, online pre-sales, and other strategies, creating record sales results. | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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