Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98493
| Title: | LE MÉRIDIEN Shimei Bay Beach Resort & Spa | GreatCase100 | Authors: | Wang, Fei Jie Lin, Pearl |
Issue Date: | 2023 | Abstract: | The case of LE MÉRIDIEN Shimei Bay Beach Resort & Spa demonstrates the success of creating hot topics and recreating movie scenes to increase awareness and occupancy rates. | Keywords: | Hospitality industry -- Marketing Hotels -- Marketing Health resorts -- Marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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