Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98493
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Wang, Fei Jie | - |
| dc.creator | Lin, Pearl | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/fb494877r | - |
| dc.language.iso | chi | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Hospitality industry -- Marketing | - |
| dc.subject | Hotels -- Marketing | - |
| dc.subject | Health resorts -- Marketing | - |
| dc.title | LE MÉRIDIEN Shimei Bay Beach Resort & Spa | GreatCase100 | - |
| dc.type | Others | - |
| dc.type | OER | - |
| dcterms.abstract | The case of LE MÉRIDIEN Shimei Bay Beach Resort & Spa demonstrates the success of creating hot topics and recreating movie scenes to increase awareness and occupancy rates. | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
Access
View full-text via https://oer.lib.polyu.edu.hk/concern/works/fb494877r
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.