Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/98493
Title: LE MÉRIDIEN Shimei Bay Beach Resort & Spa | GreatCase100
Authors: Wang, Fei Jie
Lin, Pearl
Issue Date: 2023
Abstract: The case of LE MÉRIDIEN Shimei Bay Beach Resort & Spa demonstrates the success of creating hot topics and recreating movie scenes to increase awareness and occupancy rates.
Keywords: Hospitality industry -- Marketing
Hotels -- Marketing
Health resorts -- Marketing
Publisher: Hong Kong Polytechnic University
Appears in Collections:Open Educational Resources

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