Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98492
| Title: | Creating a Taste of Hangzhou - West Lake State Guesthouse | GreatCase100 | Authors: | Wang, Yi Ning Lin, Pearl |
Issue Date: | 2023 | Abstract: | The case of West Lake State Guesthouse demonstrates how to combine the local flavor of Hangzhou with breakfast products and successfully create a unique brand image and attract more guests. The anchoring effect has brought new ideas for hotel products and brand building. | Keywords: | China -- Hangzhou Hospitality industry -- Marketing Hotels -- Marketing Food habits |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
Access
View full-text via https://oer.lib.polyu.edu.hk/concern/works/9880vr422
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.