Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98492
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Wang, Yi Ning | - |
| dc.creator | Lin, Pearl | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/9880vr422 | - |
| dc.language.iso | chi | - |
| dc.language.iso | eng | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Hotels -- Marketing | - |
| dc.subject | China -- Hangzhou | - |
| dc.subject | Food habits | - |
| dc.subject | Hospitality industry -- Marketing | - |
| dc.title | Creating a Taste of Hangzhou - West Lake State Guesthouse | GreatCase100 | - |
| dc.type | Case Study | - |
| dc.type | OER | - |
| dcterms.abstract | The case of West Lake State Guesthouse demonstrates how to combine the local flavor of Hangzhou with breakfast products and successfully create a unique brand image and attract more guests. The anchoring effect has brought new ideas for hotel products and brand building. | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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