Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98489
| Title: | Hunan E-sports Hotel | GreatCase100 | Authors: | Nie, Hui Lin, Pearl |
Issue Date: | 2023 | Abstract: | The case of Hunan E-sports Hotel demonstrates the marketing campaign of a hotel through e-sports activities. It increased the occupancy rate of e-sports-themed rooms and opened awareness. | Keywords: | Hospitality industry -- Marketing Hotels -- Marketing Video games -- Economic aspects Target marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
Access
View full-text via https://oer.lib.polyu.edu.hk/concern/works/8s45q926k
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.