Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/98489
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dc.creatorNie, Hui-
dc.creatorLin, Pearl-
dc.identifier.urihttps://oer.lib.polyu.edu.hk/concern/works/8s45q926k-
dc.language.isochi-
dc.language.isoeng-
dc.publisherHong Kong Polytechnic University-
dc.subjectHotels -- Marketing-
dc.subjectTarget marketing-
dc.subjectVideo games -- Economic aspects-
dc.subjectHospitality industry -- Marketing-
dc.titleHunan E-sports Hotel | GreatCase100-
dc.typeCase Study-
dc.typeOER-
dcterms.abstractThe case of Hunan E-sports Hotel demonstrates the marketing campaign of a hotel through e-sports activities. It increased the occupancy rate of e-sports-themed rooms and opened awareness.-
dcterms.issued2023-
Appears in Collections:Open Educational Resources
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