Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98489
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Nie, Hui | - |
| dc.creator | Lin, Pearl | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/8s45q926k | - |
| dc.language.iso | chi | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Hospitality industry -- Marketing | - |
| dc.subject | Hotels -- Marketing | - |
| dc.subject | Video games -- Economic aspects | - |
| dc.subject | Target marketing | - |
| dc.title | Hunan E-sports Hotel | GreatCase100 | - |
| dc.type | Others | - |
| dc.type | OER | - |
| dcterms.abstract | The case of Hunan E-sports Hotel demonstrates the marketing campaign of a hotel through e-sports activities. It increased the occupancy rate of e-sports-themed rooms and opened awareness. | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
Access
View full-text via https://oer.lib.polyu.edu.hk/concern/works/8s45q926k
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.