Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98488
| Title: | Silver Star Crown Hotel | GreatCase100 | Authors: | Xiao, Le Cheng Lin, Pearl |
Issue Date: | 2023 | Abstract: | The case of the movie-themed hotel demonstrates the process of Silver Star Crown Hotel's perfect integration of movie culture with a five-star hotel, creating a movie atmosphere through exhibitions, props, costumes, and other forms and successfully expanding the target customer market. | Keywords: | Hospitality industry -- Marketing Hotels -- Marketing Special events -- Management |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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