Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98488
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Lin, Pearl | - |
| dc.creator | Xiao, Le Cheng | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/q811kk131 | - |
| dc.language.iso | chi | - |
| dc.language.iso | eng | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Hotels -- Marketing | - |
| dc.subject | Special events -- Management | - |
| dc.subject | Hospitality industry -- Marketing | - |
| dc.title | Silver Star Crown Hotel | GreatCase100 | - |
| dc.type | Case Study | - |
| dc.type | OER | - |
| dcterms.abstract | The case of the movie-themed hotel demonstrates the process of Silver Star Crown Hotel's perfect integration of movie culture with a five-star hotel, creating a movie atmosphere through exhibitions, props, costumes, and other forms and successfully expanding the target customer market. | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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