Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98488
DC Field | Value | Language |
---|---|---|
dc.creator | Xiao, Le Cheng | - |
dc.creator | Lin, Pearl | - |
dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/q811kk131 | - |
dc.language.iso | chi | - |
dc.publisher | Hong Kong Polytechnic University | - |
dc.subject | Hospitality industry -- Marketing | - |
dc.subject | Hotels -- Marketing | - |
dc.subject | Special events -- Management | - |
dc.title | Silver Star Crown Hotel | GreatCase100 | - |
dc.type | Others | - |
dc.type | OER | - |
dcterms.abstract | The case of the movie-themed hotel demonstrates the process of Silver Star Crown Hotel's perfect integration of movie culture with a five-star hotel, creating a movie atmosphere through exhibitions, props, costumes, and other forms and successfully expanding the target customer market. | - |
dcterms.issued | 2023 | - |
Appears in Collections: | Open Educational Resources |
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