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http://hdl.handle.net/10397/98487
| Title: | Sanya Conifer Hotel | GreatCase100 | Authors: | Lai, Qin Lin, Pearl |
Issue Date: | 2023 | Abstract: | The case of Sanya Conifer Hotel demonstrates how to use the short video platform to precisely target groups and win much-viewing flows and exposure . Short video marketing has become a model of new technology marketing for hotels. | Keywords: | Internet marketing Hotels -- Marketing Social media Hospitality industry -- Marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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