Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98487
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Lai, Qin | - |
| dc.creator | Lin, Pearl | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/zp38wd096 | - |
| dc.language.iso | chi | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Hospitality industry -- Marketing | - |
| dc.subject | Hotels -- Marketing | - |
| dc.subject | Internet marketing | - |
| dc.subject | Social media | - |
| dc.title | Sanya Conifer Hotel | GreatCase100 | - |
| dc.type | Others | - |
| dc.type | OER | - |
| dcterms.abstract | The case of Sanya Conifer Hotel demonstrates how to use the short video platform to precisely target groups and win much-viewing flows and exposure . Short video marketing has become a model of new technology marketing for hotels. | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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