Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98480
| Title: | "A Bite of Huayi"- IHG Inter-Continental Group Huayi Hotel | GreatCase100 | Authors: | Xu, Cheng Min Lin, Pearl |
Issue Date: | 2023 | Abstract: | Huayi brand successfully leveraged the influence of the documentary "A Bite of China" to gain widespread attention, repositioning the market and laying the groundwork for overseas expansion. | Keywords: | Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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